Designing a platform to help a growing charity event reach more people, raise more funds, and do more good.
Kiltwalk is a Scottish fundraising event with a difference. Thousands of walkers take part in cities across the country, raising money for the charities closest to their hearts. With 100% of donations going straight to charity, it’s a powerful model, but the website at the time wasn’t doing enough to support its growing impact.
The team needed a platform that could handle rapid growth, speak clearly to multiple audiences, and drive sign-ups, donations, sponsorship, and volunteer support. With four large-scale events, each offering multiple distances and options for all ages, the experience had to work hard without feeling overwhelming.
I led the design of a new site grounded in insight. Through user research and stakeholder collaboration, we mapped the needs of Kiltwalk’s core audiences, including walkers, charities, sponsors, and volunteers, and translated those into a structure and design that supported every journey. From joining a walk to supporting behind the scenes, each pathway was designed to be clear, engaging, and action-oriented.
The result was a flexible, accessible platform that reflected the energy of the events while making it easier for people to get involved. It helped the Kiltwalk grow its reach, improve operational clarity, and continue delivering meaningful impact at scale.
“2019 was the biggest year for Kiltwalk to date... I can’t begin to describe how proud I am that we managed to attract 25,000 Kiltwalkers, a huge 25% increase on 2018’s walkers... Since The Hunter Foundation got involved over eight years ago, more than 178,000 Kiltwalkers have helped to raise more than £46m for 3,500 different Scottish charities.”

[Sir Tom Hunter]