Hi! I’m Gareth.
I’m a designer with over 20 years of experience helping businesses create stronger brands, better websites, and more meaningful connections with their audiences.
With a background spanning branding, UX/UI, and product design, I bring a unique perspective on how design can solve problems, support business goals, and create lasting impact.
Today, I focus on working with ambitious businesses that need thoughtful brand identities and user-centred websites. Whether it’s creating a new identity, refreshing an existing brand, improving a website, or designing a new one from the ground up, I bring a strategic and collaborative approach to every project.
I believe good design is clear, purposeful, and grounded in real user needs. It should help people understand who you are, what you offer, and why they should choose you.
If you’re looking for an experienced design partner who can combine creative thinking with practical business outcomes, I’d love to hear about your project.
What I Do
Brand Identity
Logo design, visual identity systems, brand refreshes, brand guidelines
Logo design, visual identity systems, brand refreshes, brand guidelines
Website Design
UX and UI design, website strategy, wireframes and prototyping, landing pages
UX and UI design, website strategy, wireframes and prototyping, landing pages
Experience
Over the last two decades, I’ve worked across branding, UX/UI, and product design with startups, scale-ups, and established organisations. This breadth of experience helps me bring strategic thinking, user insight, and strong visual design to every project.
Freelance Brand, Website & UX Designer
Independent (2025–Present)
I work with founders and growing businesses to create and improve brands, websites, and digital products that help them communicate clearly, connect with their audience, and grow with confidence. My work often involves bringing clarity to complex challenges and turning ideas into thoughtful, effective design solutions.
Independent (2025–Present)
I work with founders and growing businesses to create and improve brands, websites, and digital products that help them communicate clearly, connect with their audience, and grow with confidence. My work often involves bringing clarity to complex challenges and turning ideas into thoughtful, effective design solutions.
Lead Product & UX Designer
Much Better Adventures (2022–2025)
I led product and UX design for a fast-growing travel platform, helping improve booking journeys, usability, and overall customer experience. Working closely with leadership and cross-functional teams, I helped shape priorities, test ideas, and evolve the platform through research, experimentation, and continuous improvement.
Much Better Adventures (2022–2025)
I led product and UX design for a fast-growing travel platform, helping improve booking journeys, usability, and overall customer experience. Working closely with leadership and cross-functional teams, I helped shape priorities, test ideas, and evolve the platform through research, experimentation, and continuous improvement.
Head of Design
Pixel (2019 to 2022)
I led both product and brand design for a property technology company, shaping how complex digital tools looked, felt, and worked. From defining design direction to improving consistency across products, I helped create experiences that were clearer, more intuitive, and easier for customers to use.
Pixel (2019 to 2022)
I led both product and brand design for a property technology company, shaping how complex digital tools looked, felt, and worked. From defining design direction to improving consistency across products, I helped create experiences that were clearer, more intuitive, and easier for customers to use.
Design Manager
BIG Partnership (2006 to 2019)
I led a multidisciplinary design team delivering brand identities, websites, and digital products for organisations of all sizes. Alongside client work, I helped strengthen design processes, support new business opportunities, and contribute to the continued growth of the studio.
BIG Partnership (2006 to 2019)
I led a multidisciplinary design team delivering brand identities, websites, and digital products for organisations of all sizes. Alongside client work, I helped strengthen design processes, support new business opportunities, and contribute to the continued growth of the studio.
Senior Designer
Schuh Footwear (2004 to 2006)
I established the company’s first in-house design studio, working across brand, e-commerce, and retail design. A key focus was improving the online shopping experience while creating greater consistency across digital and in-store brand touchpoints.
I established the company’s first in-house design studio, working across brand, e-commerce, and retail design. A key focus was improving the online shopping experience while creating greater consistency across digital and in-store brand touchpoints.
Early Career
Arnold Clark & Staples (2000–2004)
I began my career in fast-paced retail and marketing environments, building a strong foundation in print and digital design while learning how to deliver high-quality work under pressure and tight deadlines.
I began my career in fast-paced retail and marketing environments, building a strong foundation in print and digital design while learning how to deliver high-quality work under pressure and tight deadlines.