Hi! I’m Gareth.
I’m a product design lead with over 20 years of experience creating intuitive, user-centred digital experiences that drive clarity, confidence, and measurable impact. I believe purposeful design helps people make better decisions and empowers teams to move faster.
My approach is collaborative and strategic. I focus on understanding user needs, aligning design with business goals, and building scalable systems that support continuous improvement. Whether leading teams, refining workflows, or shaping product visions, I focus on removing friction, building clarity, and helping both teams and products perform at their best.
If you’re looking for a design partner who values purpose, simplicity, and impact, let’s talk about how we can create something meaningful together.
What I Do
Strategy & Leadership
Design leadership, product design strategy, design operations
Workflow optimisation, growth experimentation, scalable systems
Design leadership, product design strategy, design operations
Workflow optimisation, growth experimentation, scalable systems
Product & UX Design
User research, journey mapping, information architecture
Prototyping, interaction design, interface design
Usability testing, accessibility, design systems
User research, journey mapping, information architecture
Prototyping, interaction design, interface design
Usability testing, accessibility, design systems
Brand & Visual Design
Brand identity, visual systems, art direction
Brand identity, visual systems, art direction
Experience
Product Design Lead (Growth)
Much Better Adventures (2022 to 2025)
Led product and growth design for a fast-moving digital platform. Partnered with leadership to align strategy and user needs, drove growth and iterative improvements through research and testing, and developed design systems that enhanced consistency and delivery speed.
Much Better Adventures (2022 to 2025)
Led product and growth design for a fast-moving digital platform. Partnered with leadership to align strategy and user needs, drove growth and iterative improvements through research and testing, and developed design systems that enhanced consistency and delivery speed.
Head of Product & Brand Design
Pixel (2019 to 2022)
Directed product and brand design for award-nominated property tech tools. Shaped design vision, redesigned complex ecosystems, and drove innovation and strategic alignment across a fully remote team.
Pixel (2019 to 2022)
Directed product and brand design for award-nominated property tech tools. Shaped design vision, redesigned complex ecosystems, and drove innovation and strategic alignment across a fully remote team.
Design Manager (Product Lead)
BIG Partnership (2006 to 2019)
Led a multidisciplinary team delivering digital products and brand experiences for a wide client base. Scaled design operations, guided UX/UI strategy, and contributed to new business growth through creative leadership.
BIG Partnership (2006 to 2019)
Led a multidisciplinary team delivering digital products and brand experiences for a wide client base. Scaled design operations, guided UX/UI strategy, and contributed to new business growth through creative leadership.
Senior Designer
Schuh Footwear Ltd (2004 to 2006)
Established the company’s first in-house design studio. Delivered multi-channel design solutions, improved e-commerce usability, and standardised brand communications across retail and digital touchpoints.
Schuh Footwear Ltd (2004 to 2006)
Established the company’s first in-house design studio. Delivered multi-channel design solutions, improved e-commerce usability, and standardised brand communications across retail and digital touchpoints.
Early Career (2000 – 2004)
Design roles at Arnold Clark and Staples where I developed hands-on skills across marketing, print, and motion graphics, learning to deliver under pressure and tight deadlines.
Design roles at Arnold Clark and Staples where I developed hands-on skills across marketing, print, and motion graphics, learning to deliver under pressure and tight deadlines.