Reimagining the new-build home buying journey for the digital age.
Today’s buyers expect more from their digital experiences. They want clarity, control, and the ability to make confident decisions online. The HomeSelector was created to meet that expectation, helping people explore and personalise their new-build home entirely online, long before it's built.
Working closely with Pixel’s founders, I helped shape the vision and user experience for a platform that reimagines how people buy new-build homes. From high-level development overviews to detailed property views, the experience was designed to inform, inspire, and build confidence. Buyers can explore plots in context, take virtual walkthroughs, view interiors with or without furnishings, and tailor room functions to match their lifestyle, all in stunning detail.
We also designed a customisation tool to support the post-reservation phase. Buyers can explore and select everything from flooring to fixtures in a highly visual, interactive environment, seeing how their choices will look in context without needing to visit a sales suite or flip through swatch books.
Every part of the experience was shaped with the modern buyer in mind. It is visual, intuitive, and emotionally engaging, delivering a smarter, more empowering way to buy a new home.
“People have become accustomed to an immersive and exciting online buying experience. The HomeSelector fills this need for the new build property sector, allowing those that adopt the system to leap-frog ahead of their competition... The HomeSelector boosts engagement, qualifies leads and generates sales 24/7.”